When we started designing Manchester Rum, we knew what was going inside the bottle. The harder question was what the bottle itself should say.

We wanted it to sit naturally alongside Manchester Gin and the rest of The Spirit of Manchester Distillery family, while still having an identity of its own. It needed to feel like the next chapter, not a completely different story.

The design takes its inspiration from modern Manchester and the skyline we see on our drive into the city every day. It's shaped by the architecture that's transformed our city over the last decade and therefore it's a bottle that looks forward, just as much as the spirit inside does.

We've shared the thinking behind Manchester Rum First Edition, from the earliest ideas through to the finished bottle.

Read the full story below.

Manchester Rum was designed to reflect the city that inspired it. Discover the story behind our bottle design, from Manchester’s modern skyline to the subtle details hidden within our label.

After more than five years quietly ageing beneath the arches of Manchester, we are proud to introduce Manchester Rum — Manchester’s first premium aged spiced rum and the beginning of an exciting new chapter for our distillery.