What was the ‘Actually Made In’ Campaign?
In an industry crowded with brands claiming authenticity, Manchester Gin, Tarquin’s Cornish Gin, Masons of Yorkshire and Brighton Gin spoke out in support of genuine craftsmanship.
What is Actually Made In?
Supporting Local Business
With the ‘Actually Made In’ campaign, our aim was to not only elevate the presence of craft distilleries and their associated brands, but also contribute to the movement of supporting local businesses to survive and thrive.
Looking Beyond The Label
We want to encourage consumers to think about where spirits come from, and consider craft distilleries when making purchase decisions.
Shining A Light
Most of all, we wanted to shine a light on hard-working distilleries and their teams who are crafting amazing spirits day in, day out.
In Their Own Words
In Their Own Words
We invited other distilleries to get involved and share photos, stories and insights of their distillery life, with the hashtag #ActuallyMadeIn, as well as the Actually Made In badge and their location, whether that’s a state-of-the-art distillery or your garden shed. We’re hopeful that by launching this campaign, we can inspire consumers to look beyond the label and understand more about where and how their favourite spirits are made, encourage them to support smaller craft distilleries and maybe even discover a new favourite spirit along the way.”
In Their Own Words
Authenticity is really important to us, our doors are always open for distillery tours where people can meet our team, handle the very same botanicals we put in our spirits, meet our copper stills and see where the magic happens! We’re proud to stand alongside Manchester Gin, encouraging other distilleries to celebrate their local roots and preserve the authenticity of craft spirits.
In Their Own Words
We research, distil, and bottle every drop onsite and every visitor can see this at our open plan distillery. For us #ActuallyMadeIn is not only a celebration of craftsmanship and transparency, it’s a call to action.
In Their Own Words
Each bottle of Brighton Gin is carefully washed and filled by hand, we stick each label on and dip every bottle in wax ourselves. We pride ourselves on being as open and transparent as possible about our processes, and all the care that goes into crafting each and every bottle.
